Mabot

Marketing automation for businesses

Mabot is a marketing automation solution that leverages the collection, unification, and analysis of customer data to create automated personalized marketing campaigns.

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Outstanding Features

Data collection

Data is received from multiple sources and stored in a usable format:

Behavior Chain
Batch Import
Third-Party Data

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Profile unification

Track visitors and unify profiles:

Each person is assigned an ID
Build customer profiles
360-degree customer information

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Analysis and segmentation

Automatically categorize customers into multi-criteria groups. Analyze incoming customer data:

Product recommendations
Visually displayed customer data
Real-time analysis
Customer journey analysis

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Contact and marketing material management

Create and manage contact lists
Track customer information, activities, and individual contact behavior
Classify contacts
Create contact groups and manage each group’s characteristics
Assets: Manage document libraries, track the number of document downloads
Forms: Set up forms to collect customer information
Landing Pages: Build sales landing pages with multiple pre-designed templates
Dynamic Content: Create personalized content for individuals or customer segments based on campaigns

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Media channel management

Implement automated, personalized marketing campaigns:

Marketing Messages: Send regular email newsletters to subscribed contacts.
Email: Manage email communications.
Web/App notification: Send direct notifications on browsers and apps.
Focus item: Create interactive pop-ups on the website when users visit.

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Performance measurement and reporting

Website: Track website traffic, automatically generate leads based on IP addresses, and store website visitation history.
Email/SMS campaigns: Build automated email/SMS campaigns and track their performance metrics.
Reporting: Generate automated reports to analyze campaign performance based on specific needs.

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