Mabot

Marketing automation for businesses

Mabot is a marketing automation solution that leverages the collection, unification, and analysis of customer data to create automated personalized marketing campaigns.

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Outstanding Features

Data is received from multiple sources and stored in a usable format:

  • Behavior Chain
  • Batch Import
  • Third-Party Data
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Track visitors and unify profiles:

  • Each person is assigned an ID
  • Build customer profiles
  • 360-degree customer information
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Automatically categorize customers into multi-criteria groups. Analyze incoming customer data:

  • Product recommendations
  • Visually displayed customer data
  • Real-time analysis
  • Customer journey analysis
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  • Create and manage contact lists
  • Track customer information, activities, and individual contact behavior
  • Classify contacts
  • Create contact groups and manage each group’s characteristics
  • Assets: Manage document libraries, track the number of document downloads
  • Forms: Set up forms to collect customer information
  • Landing Pages: Build sales landing pages with multiple pre-designed templates
  • Dynamic Content: Create personalized content for individuals or customer segments based on campaigns
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Implement automated, personalized marketing campaigns:

  • Marketing Messages: Send regular email newsletters to subscribed contacts.
  • Email: Manage email communications.
  • Web/App notification: Send direct notifications on browsers and apps.
  • Focus item: Create interactive pop-ups on the website when users visit.
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  • Website: Track website traffic, automatically generate leads based on IP addresses, and store website visitation history.
  • Email/SMS campaigns: Build automated email/SMS campaigns and track their performance metrics.
  • Reporting: Generate automated reports to analyze campaign performance based on specific needs.
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Visualize and analyze predicted trends and behaviors:

  • Product recommendations
  • Customer segmentation
  • Churn prediction
  • Interest scoring
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Effortlessly automate your marketing tasks using Mabot

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